Starting a pizzeria, especially for first-timers, is not a small feat. That is because you must be prepared mentally and financially to start and grow.
When it comes to growing your pizza, you must be equipped with the right strategies. Some of the marketing strategies you can use are the following:
1. Consider Professional and Good Food Visuals
Quality and professional food pictures resonate with customers. Especially mouth-watering pictures of pizzas with perfectly baked crust and melted cheese arouse many potential customers’ appetites.
In order to achieve success with digital channels and social sites, visual media is key. According to Facebook analytics, posts with pictures have more engagement than text-only posts. This is especially true on social sites like Pinterest and Instagram.
Using stock images won’t be good for your business image. So like most renowned pizza restaurants, hire a professional food photographer who can make your pizza look great.
2. Use SEO to Dominate Pizza Competitors
There are many ways individuals can stumble over your business brand. And there are also several ways to put your business in front of customers.
But as far as pizza marketing is concerned, context is a must. For a local business, such as a pizzeria, your homepage remains the star of the show. So it must do a lot of heavy lifting on your behalf.
If your goal is to make your pizza shop show up at the top of the Google search, you will have to add four important components. These components include the following:
- Appetizing pictures
- Strategic keywords
- Menu preview
- Direct-order incentives
3. Invite Some Local Influencers to Post about and Visit Your Pizzeria
Partnering with influencers can sound expensive. But many local influencers with around 50k followers on social media must be willing to visit and post about pizzeria for $12 to $480 per post.
Some can even visit your shop and share photos with all their social media followers for free meals. You may also host influencer events where social media stars and local bloggers come to share and create content.
4. Develop a Solid Loyalty Program
The best way to keep your customers coming back is by rewarding them with a loyalty program. This will allow them to accrue points or other kinds of incentives to thank them for their continued support.
These loyalty programs can be run directly from the website of your business or through a solid digital app, making it more convenient and fun for clients to keep track of their rewards.
5. Provide Pizza Promotions
Pizza promotions attract guests to pizza restaurants. Create loyalty programs and regular promotions for your clients. In addition, provide sales in sets or bulk as well as make them readily available both online and at a restaurant.
This will also enable you to improve the value and quantity of orders placed in your restaurant, thereby generating more profit.
As far as promoting your pizza business is concerned, timing is key. Being shrewd about aligning your promotions with sourcing analytics and supply chain management will help you launch pizza successfully and meet all your customers’ demands.