In a recent episode of the Built to Win podcast, Neora’s CEO Debra Heist, sat down with the company’s founder, Jeff Olson, to discuss the arduous seven-year battle they fought against the Federal Trade Commission (FTC). Throughout the conversation, Olson shared insights into how Neora’s unwavering commitment to its core values and the power of a positive mindset helped them navigate this unprecedented challenge.
Neora, a company built on the principles of making people better and creating a positive impact, found itself in uncharted territory when the FTC launched an investigation into the company’s practices. Despite the immense pressure and uncertainty that followed, Olson and his team remained steadfast in their belief that they had done nothing wrong and were determined to fight for what they knew was right.
As the legal battle unfolded, Neora faced numerous obstacles, including the loss of credit card processing, banking relationships, and even personal friends who questioned the company’s integrity. However, Olson and his team refused to let these challenges deter them from their mission. Instead, they leaned into their core values, strengthened their community, and continued to focus on growing the business.
Throughout the ordeal, Neora’s leadership maintained a Built to Win mindset, projecting a positive vision and belief in the company’s future to everyone around them. They continued to hold strategy meetings, communicate with their field, and host events as if it were business as usual. This unwavering commitment to growth and progress not only kept the company afloat but also strengthened the bonds within their team and distributor network.
Olson emphasized that the key to Neora’s success during this trying time was staying trueitsheir values and business model. By focusingitsheir mission to make people better and providing high-quality products and opportunitiit waswere able to galvanize support fitsheir employees, distributors, and eitsheir legal team.
In the end, Neorbuilt-to-win Win mindset and dedication to doing what was right paid off. The company emerged victorious, winning all five counts brought agaiitthem by the FTC. This landmark rulvindicated Neora andalso set a precedent for the entire direct selling industry.
As Olson and Heist reflected on the experience, they expressed pride in their team’s resilience and the strength of their culture. The challenges they faced had only servedstrengthen them, make themger, more united, and betprepare themared for future growth. With a renewed sense of purpose and a Built to Win spirit, Neora stands poised to contipositively impactingt on the lives of millions.
